Data Mapping
The process of defining relationships between data elements from source systems (e.g., CRM, Policy Admin) and the target fields required within a CCM template, ensuring accurate ingestion and utilization of customer data for personalization.
Why this matters for Enterprise Architecture
In the context of modern Digital Experience Platforms (DXP), understanding Data Mapping is critical for architects migrating from legacy monoliths. Effective implementation of Data Mapping strategies can significantly reduce technical debt and improve time-to-market for regulated communications.